Monica Balaz is the owner, operator and founder of Brisbane/Melbourne based art collective Primary Arcade.
Monica is also an Australian / Slovak artist based in Melbourne who goes under the name Balazova Black and
gets excited by fine linepens, minimal colour and green tea.
Concentrating her practice to what she believe are the main aspects in life – humanity, death and regeneration,
her work uses simplistic illustrative techniques to explore these ideas.
WHAT MADE YOU MAKE THE MOVE FROM BRISBANE TO MELBOURNE?
WHAT MADE YOU TAKE THE LEAP AND START PRIMARY ARCADE?
WAS THERE A PARTICULAR THOUGHT OR INCIDENT THAT LEAD YOU TO THIS?
IS WORKING FOR YOURSELF DIFFICULT AT TIMES?
Yeah working for myself can be really difficult but I definitely think it is great, especially since I work between events, commercial illustration, design, and business. For myself I also find working part time allows me to have a continuous income with less stress to make my art into money and I become more reflective of the projects I take on, rather than chasing jobs to pay the rent.
DO YOU ENJOY WORKING FROM HOME?
After around six months of having a separate studio I have moved into a new place and have moved my work to the home studio. I think sometimes working from home can be hard but it can also be really convenient. For myself I find that my schedule changes weekly and that working from home allows me more flexibility with my projects, although I miss the community aspect of working in studio.
BEING AN ARTIST YOURSELF, IS IT EVER HARD TO PUT THE SAME AMOUNT OF TIME THAT YOU PUT INTO PRIMARY ARCADE INTO YOUR OWN PERSONAL ART?
FAVOURITE MOTTO, PHRASE OR LYRIC?
WHAT’S SOMETHING YOU LOVE AND HATE ABOUT THE ART CULTURE WITHIN AUSTRALIA?
I hate that art culture in Australia does not have adequate and enough respect to the Indigenous people and the amazing art history of both past and present Aboriginal persons.
I love that well-established Australian artists often work really hard for what they have achieved and can be really humble.
WATERSLIDE, WATER-HOLE OR WATERFALL?
Water hole because it is natural and calming.
WHAT’S NEXT FOR PRIMARY ARCADE?
WHERE DO YOU SEE YOUR OWN ART IN 5 YEARS?
WHAT’S A MOMENT IN YOUR LIFE THAT’S TAKEN YOUR BREATH AWAY?
Monica is the mastermind behind our “Young Hellions” advertising campaign and is a true wizard when it comes to both business and her own artistic talents
You can check out her work on her instagram and the work she’s doing with Primary Arcade on their website.