that they started together just over a year ago and boy have they been busy!! Creating radical content for radical people and radical causes,
what more can you want!
WHAT MADE YOU MAKE THE MOVE FROM WORKING AS INDIVIDUAL CREATORS TO
WORKING AS A TEAM?
Reece: We really just wanted to make rad shit for rad people. Joel somehow knows everyone ever, and we’d worked together on a handful
of things before, known each other for ages and been living together for years. One day we were just like “do you wanna work together?”
“hell yeah I do” – and that was basically how it happened. Quit our jobs, jumped in the deep end, didn’t pay ourselves for six months
and somehow didn’t kill each other working and living together for a year.
Joel: I think we both came to a point in our careers where we wanted to really just focus on shit that we thought was cool.
And we wanted to do it on behalf of ourselves, not anyone else. Living with someone you kind of start to understand
how their brain works– Reece and I have completely different ways we approach things and that’s why it’s a given.
Never a stone unturned with two different perspectives when it comes to creative strategies. So yeah…
One day I just sent him a screen shot of registration certificate for the name “Yeah, Rad.” We didn’t do anything with it for
a month or two but then one day we just quit our jobs, converted our kitchen into an office space and started hitting up
the homies – four months and 50 mi goreng noodle packets later we’d moved into a studio, ramped up everything
and we’ve been flat out ever since.
DESCRIBE A NORMAL DAY FOR YOU?
Reece: We’re constantly doing different shit, which is rad. But if I had to pin down a kind of day that happens more often that the others…
Everyone in the office is at a comfortable temperature and I’m cold. And everyone is deeply engaged in a hilarious conversation and I
have the same piece of video audio playing over and over on a loop in my ear so I have no idea what’s going on. Also I forgot my lunch.
Joel: It could be anything from filming beer ads, photographing murals, coming up with a brand new way to shoot a sick product,
to chatting with new crew about making their stuff rad, planning out strategies or collaborating with artists on cool shit.
We get to do all sorts of awesome stuff through YR and the list keeps on growing. No normal days. Normal sucks.
WHAT ARE YOU CURRENTLY LISTENING TO?
Reece: I just moved in with a guy who listens to heaps of funk and disco, so a lot of that. I’ve also been jamming a lot of Elvis recently,
dude’s the King for a reason. And if you aren’t already, listen to Microwave and Somos.
Joel: NPR Tiny Desk Concerts are my fucking jam right now – so RAW (camera Joke).
Also Nathanial and the Night Sweats have made a resurgence in my life recently – first thing I listen to in the morning – gets me real G’d up.
But Imma “client drop” right here and say working with the homies over at Young Henrys (mostly with the bands they support),
always has me listening to sick new music. Frothin’!
WHAT DO YOU WANT TO DO MORE OF IN 2019?
Reece: More rad story based work. We do a lot of social content for hospitality, brands and people where the dollars and cents
objective from the clients point of view is to showcase their products and services and drive more business – that’s just the way
these things work. But nobody watches pure advertising anymore, and why the hell would you want to?
Finding stories and experiences and perspectives and interesting ways to speak to people, thats what we’re about.
My favourite stuff we did last year was all centred around stories, I wanna do more of that. And it doesn’t necessarily have to be
mind blowing or ground breaking either – there’s beauty and intrigue in the everyday. Finding that, showing it off to people
and serving some sort of purpose at the same time – that’s the plan.
Joel: Personally, I really want to meet more people and help share their stories – it does become more passion project-based stuff
but I’m always up for sitting down with another creative mind and just talking about how we can make cool shit together.
Portraits and article work would be amazing too, but definitely want to make sure it’s for the right people and brands.
Also been working a fair bit with 35mm film so being able to incorporate that into some day to day work would be amazing.
Other than that, just making cool shit for cool people. Actually one last thing – Skate Tour, that’s on my list to tick off this year.
POOL PARTY OR BEACH BASH?
Reece: Pool party. One time I got so burnt at the beach, I pulled an entire shell of my nose off. Plus I can make and drink as many
piña coladas as I want if I’m at a pool party.
Joel: Fun fact: I used to nearly throw up at the thought of sand between toes (no word of lie, I just got goosebumps thinking about
those little grains of sand getting under my nails). Pool party for sure. I’ll man the BBQ.
TV, MOVIE OR CARTOON CHARACTER THAT YOUR BUSINESS PARTNER
MOST RESEMBLES? IN LOOKS OR PERSONALITY
Reece: Any New York Italian hotdog vendor in any Law and Order: SVU episode. Looks AND personality.
Joel: If you look at Reece and don’t see a mild mannered, pre-pubescent Ned Flanders,
you’re looking at the wrong person. Otherwise you just see the moustache – which is a replica Tom Selleck stick on.
FAVOURITE MOTTO, PHRASE OR LYRIC?
Reece: At least I don’t have polio.
Joel: “It is what it is”. I have it tattooed on my arm. The tattoo bled out heaps so it’s a bunch of blurry lines… How ironic.
YOU’VE WORKED AT WARPED TOUR (USA), IS TOURING SOMETHING YOU WANT TO
DO MORE OF OR DO YOU PREFER WORKING IN THE STUDIO?
Reece: Touring is an entirely different beast. I had the absolute time of my life on Warped, but it’s real fucking hard work.
Living in a minivan for months at a time with a whole bunch of tired, sweaty, smelly dudes, working in the blazing sun all day,
playing shows, hustling kids to come watch you because you’re a small time band, driving 8 hours overnight and doing it all
again the next day – for 50+ days in a row. It’s no joke. But I think the heavy touring music days are behind me,
I’m full Murtaugh now – too old for that shit.
Actually no, who the fuck am I kidding, I’d do it all again in a heartbeat.
Joel: Warped is another world. You create your own family when you’re a part of a tour that big. That’s why I would do it in a heartbeat.
I love the idea of being on a bus and constantly editing and uploading live. I think it would be cool but Studio life is also great.
We have a new family now.
WHAT’S A PET PEEVE OF YOURS?
Reece: People who text you shit like “the craziest thing happened…” and wait for you to ask what happened.
Just tell me, I ain’t got time for that shit. Coincidentally, Joel does this ALL THE TIME. Stop it, Joel. This is your final warning.
Joel: When it comes to work: People that want to faff around with stuff. All I’ve ever wanted to do was make cool things,
it’s pretty simple – anyone that wants to complicate things or make unnecessary drama, I have no time for. Pretty lucky
we’ve never had anything like that but I think that’s because we’re pretty anti-bullshit.
WHAT’S A MOMENT YOU’VE SHARED THAT’S TAKEN YOUR BREATH AWAY?
Reece: I’m not sure if there’s one definitive moment that stands out, but the entirety of last year was pretty stellar.
Starting a company, doing as much rad work as we did for the people we worked with, getting a studio space above
a brewery (jackpot!), and meeting heaps of rad people. I don’t think either of us expected the reception we got when
we started Yeah Rad, and that makes everyday real fucking cool. I’m sure if I racked my brain maybe I’d remember
some cool experience we’ve shared over the years, but as cliché and disgusting as it sounds,
everyday we’re still doing rad shit, I’m stoked.
Joel: I don’t know about “taken your breath away” but I’m pretty stoked we get to do what we do. I’ve met some of my idols because of what we do.
But specifically, with Reece – I’d say I love finishing a project and seeing our ideas, concepts, separate works and deliverables all come together
to make a kick ass package. That’s pretty dope.
Yeah Rad are always creating incredible work for their huge list of clients
so be sure to keep up with their day to day work on their instagram and if you’re in need of some
kick ass promotional work be sure to hit them up at their website and show them some love.
Much love x