AMY CROW | multidisciplinary creative & business owner

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Amy Crow is a Brisbane based multidisciplinary creative. She has experienced a varied career path since finishing school
from make up to hairdressing, graphic design and UX design, retail to artist management, photography and illustration.
She has run pop up shops with her former brand FUTURE=FEMALE and from there started her concept store FORGE FORWARD.
Currently she operates a hair salon inside Forge Forward in Brisbane’s Fortitude Valley.

YOU ARE BY NO MEANS A ONE TRICK PONY.
BETWEEN YOUR ART PRACTISE,  HAIR DRESSING AND MULTIPLE BUSINESS’,
HOW DO YOU FIND THE TIME TO DO EVERYTHING? HOPW DO YOU STAY FOCUSSED ON THEM ALL?

I think it all works because I don’t have a full time job, this is my work, this is my job, this is how I make a living. It’s by no means super glamourous,
sometimes I think I’m super boring – I still have troubles setting boundaries between work times. It does come with a large amount of freedom
which is a large reason why I work for myself, I wanted to dictate how my time is spent, I want to run towards the things that make me happy and
away from the things that annoy me. At very basic I chop my week and days up, I usually do the retail shop and my own design work Wednesday-Friday,
and hairdressing at nights, split my Saturday in half and try to have Monday Tuesday off (try being the operative word). I think when I know something
needs to be done I just do it, there’s really no formula or process I just literally sit down and do it.


WHAT ARE YOU LISTENING TO AT THE MOMENT?

I tessellate between Mac Miller, Masego and Anderson Paak- just got into the new KAYTRANADA album “BUBBA” which is dope.
Anything with a beat, if there’s a brass section in there I’m for it.


GROWING UP WERE YOU SOMEONE WHO ALWAYS WAS DRAWN TO ART OR WAS IT SOMETHING YOU REALLY HAD TO
PURSUE AND WORK ON?

Absolutely, I said to my parents “I’m never not going to do art” and it’s true, creating things has been the basis of everything I do. It’s a lot of work though,
I’m 31 and people say to me all the time “I wish I could draw” and you know, so did I when I was in early highschool and so you put the hours in, you practice if you really want it.

BIGGEST PET PEEVE?

Explaining things twice…

 


YOU ARE HEAVILY INVOLVED IN THE BRISBANE ART/DESIGN SCENE,
WHAT DOES BRISBANE HAVE THAT OTHER PLACES IN AUSTRALIA DON’T?
WHAT MAKE IT UNIQUE?

I don’t think it’s really different or unique per se, I’d say it’s in a different time – you know it’s pre-clique in a way. I know larger cities can have that,
and that happens when there’s so many people doing similar things in similar disciplines maybe it breeds some competition that could be healthy
but could be toxic. I generally think people are supportive across the board unless something happens to severely and negatively disrupt.


IT’S A LATE NIGHT, THERE’S NOTHING IN THE FRIDGE….WHAT ARE YOU ORDERING FOR TAKE OUT?

I have never done that, in fact I’ve never even ordered UberEats. I usually have museli bars lying around
because for some reason sometimes I wake up at 2am hungry.

BEING A BUSINESS OWNER DURING COVID IS A SCARY TASK.
CAN YOU SEE ANY POSITIVES COMING FROM THIS?
WHAT DOES THE REST OF 2020 LOOK LIKE FOR YOU?

Resting. Taking time out. Being childish and only doing things I want to when I want to – it’s been a blessing in disguise.
I’ve changed a lot of things about my businesses and I’ve spent hours every day thinking on how things could be different,
how I could improve, what I want to do. Having that range of thought space is liberating and I also think empowering.
It’s not limiting like every day grind. Huge positive has been making more genuine connections,
I go for walks with the same friends every week and you really build up a solid rapport with that person.


WHO’S A CARTOON, MOVIE OR TV CHARACTER THAT YOU MOST RESEMBLE IN PERSONALITY?

This question has actually stumped me for a week now. I feel like I vibe with Rocko from Rockos Modern Life
and also weirdly Clancy from Midnight Gospel – something about him running away from his core responsibilities
and learning about others to learn about himself struck a chord with me in this weird pandemic time.

OTHER THAN YOUR OWN WHAT, WHAT’S A CLOTHING BRAND YOU WEAR AND LOOK UP TO?

IMPERIAL, Badlands (ofc), ALL IN ALL, CACTEI, Hasta La Vista, I love what Lobster Shanty do – super fun and cool, Deus Ex Machina
as a brand does so much that really inspires me- the way they manipulate their brand yet it still looks cohesive is sick. LAZY OAF is super fun
and I like how lighthearted it is – it’s something that I’d like to strive for.

 

WITH EVERYTHING YOU’VE CREATED AND ACHIEVED IS THERE STILL THINGS YOU’D LIKE TO PERSUE?

100%. I want to talk at conferences, I want to make more products, I want to go study again – preferably at Central Saint Martins in London,
I’m not even at half time in my life – there is SO much I want to do.


WHAT’S A MOMENT IN YOUR LIFE THAT’S TAKEN YOUR BREATH AWAY?

I think it was the first day I opened my first pop up shop for FUTURE = FEMALE in 2018. I came home after a day of people coming through
and buying things from the makers I’d stocked and had a lot of chats with really lovely people. I had a shower, I was sitting in the shower
(a fav past time) and I just cried. I’m not a big cryer but I just felt so overwhelmed and I think it was the first moment I’d ever experienced
being really truly proud of something I had done. I remember thinking “oh this is what that feels like”

 

Amy is always creating whether it be for her store Forge Forward or her personal projects.
Be sure to check out her work, drop by Forge Forward if you live in Brisbane and support
small business’. In the mean time check out her work on instagram
Much love x